There is a strange pattern in business websites. As companies grow, their websites often become more sophisticated. More pages. More services. More animations. More integrations. More menus. More forms. More content. The assumption is obvious: more capability should create a better digital experience. Yet many Australian businesses discover the opposite. The larger the website becomes,…
The website did not look bad. That was the problem. If it had looked obviously outdated, the diagnosis would have been easy. The company could redesign it, modernise the typography, replace old images and reasonably expect some improvement. Instead, the Australian B2B business had already spent heavily on a new website. The homepage used large…
Three Australian businesses ask for quotations for what appears to be the same project. A new WordPress website. The first proposal is AUD 6,500. The second is AUD 14,000. The third is AUD 28,000. From the outside, this can look irrational. They are all building a WordPress website. They may all use the same CMS….
Franchise and multi-location businesses have a website problem that does not exist in the same way for a single-location company. The business wants one strong national brand, but customers often make decisions locally. Head office may control the website, while individual franchisees want to promote their own locations, services, offers, events and contact details. Marketing…
Mining and resources businesses rarely sell through a simple online transaction. A mining company evaluating a contractor may spend weeks or months assessing capability, safety systems, geographic coverage, technical experience, equipment, workforce capacity and previous project history before an opportunity reaches formal procurement. A major resource project may involve multiple stakeholders across operations, engineering, procurement,…
Automotive websites have a problem that many ordinary ecommerce businesses do not face. A customer may like the product, trust the brand and be ready to buy, but one question can stop the entire transaction: Will this actually fit my vehicle? That question changes almost everything about automotive website architecture. A customer shopping for a…
Hotels, resorts, tour operators and tourism businesses face a very different website challenge from most B2B companies. A customer may discover the business through Google, Instagram, Booking.com, TripAdvisor, a travel blog, an airline promotion or a recommendation from a friend. By the time they reach the official website, they may already know roughly what they…
Wholesale and distribution businesses often sit in an awkward position when building a website. They may have thousands of products but do not operate like a normal ecommerce store. Prices may differ between customers. Some products have minimum order quantities. Existing trade customers receive negotiated rates. New customers need account approval before ordering. Certain products…
Energy and clean technology businesses often have one of the most difficult website communication problems. The products can be highly technical. The commercial benefits may depend on site conditions, electricity usage, system size, financing, regulation, installation requirements and long-term operating assumptions. The company may sell to homeowners, commercial property owners, manufacturers, developers, government organisations, electrical…
Legal websites face a difficult communication problem. Clients often arrive during moments of uncertainty. A business has received a contract dispute. A family is dealing with separation. A company needs employment advice. A migrant needs help understanding a visa issue. A property transaction has become complicated. The visitor may know the problem, but they may…
